Zara International

The management at Zara International is using some elements of classical management approaches to run their organization. Scholars view classical management approaches on the premise that people are rational. The company combines the three elements of classical management approaches like scientific management approaches of Fredrick Taylor, administrative principles of Henri Fayol, and bureaucratic organization of Max Weber (Schermerhorn and Wright, 2011).Advertising We will write a custom case study sample on Zara International specifically for you for only $16.05 $11/page Learn More Zara International has a clear division of labor. The company employs more than two hundred designers to help it keep up with high demands and to eliminate delays. This results into the specialization for its workers, which have extremely increased the company’s turnaround time. The use of principal of order (there is a place for everything and all things should be in their place) is driving Zara International complex system of just-in-time production and inventory reporting that keeps it a head of competitions. The distribution centers can have items across the three continents of America, Asia and Europe between 24 to 48 hours. There is no single organization which can succeed when there is no discipline. The success of Zara International is only possible through its discipline work force. Zara time management skills allow it workers to coordinate their design, production, distribution, and retail sales to optimize the flow of goods and retain their profit. They make a business sense by coordinating and integrating as many supply chains as possible. Workers take the initiative and do the work with zeal and energy. Zara International has achieved success because it has adopted the classical management approaches. They have workers with the right ability for the jobs such as the designers and the management team. The organization carefully plans the work and smoothes the way for workers as they implement management decisions. The company also possesses clear hierarchy of authority. People can see the company’s hierarchy of authority from its command of the supply chain. The company’s management team also uses behavioral management approaches. These approaches assume that people are social and self-actualizing. Zara International is a successful fashion industry. If we take into account the behavioral management approaches, then several factors influence the success of the company (Robbins and Coulter, 2010). The management runs Zara International as a community. Management team and workers work together to ensure record breaking time in fast fashion industry. The company combines the talent of designers, sales team, production team, distribution team, and top level management to ensure seamless production and distribution. Their supply chain is efficient to enable them save on resources. The management allows various supply chains to cooperate with each other in order to achieve integration of interests (Christiansen, 2000).Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Management allows workers to participate in their jobs. They have more job involvements, freedom, and a sense of responsibility. This involvement creates favorable conditions for workers to satisfy their self esteem and self-actualization needs. The company is growing fast and expanding to new regions. This sense of success makes Zara International employees behave as expected with initiative and high performance. The workers have self-fulfillment experiences in their duties. Competitions have singled out the performance of Zara International. Workers will perform as anticipated because of the expectations created by their competitions. Zara International employees are able to experience high sense of moral due to positiv e comments from competitions and clients. In conclusion, Zara International management team does not adopt all the management approaches. However, they exemplify best practices in management. The article does not focus on issues of workers compensation, benefits and rewards. Therefore, this study cannot draw a conclusion of management approaches based on issues of compensations and rewards. References Christiansen, J. (2000). Building Innovative Organization: Management Systems That Encourage Innovation. New York: Palgrave Macmillan. John, R. S., Barry, W. (2011). Management, Second Canadian Edition. Toronto, Canada: John Wiley Sons. Stephen, P. R., Mary, C. (2010). Management (11 Edition). New Jersey: Prentice Hall. This case study on Zara International was written and submitted by user Abbie D. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

United States in the 1780s essays

United States in the 1780's essays 1780's America was a country at the close of the war. A war that was not so much won by America's revolutionaries as simply given up by the British. The country consisted of a patchwork of states geld loosely by a common bond (their fight for independence) whose threads quickly unraveled as each state was faced with the heavy burden of repaying its depts and one government was left with the task of governing a nation. One major problem for the government was how to allow personal freedom and liberty without falling into a state of anarchy; and another was how to create laws that help govern and protect its people without becoming another monarchy. It was during this time that great men lived. They were industrious men who helped shape the country each leading the way to financial independence, westward expansion, and a strong government whose model still exists today. ...

An examination of the cowardice of the character Johnny in A prayer for Owen Meany

An examination of the cowardice of the character Johnny in A prayer for Owen Meany In John Irving’s A Prayer for Owen Meany, protagonist Johnny experiences outward conformity while inwardly questioning throughout the duration of his entire life. An exemplar of cowardice, Johnny uses passive aggression and the voices of others to disguise his inability to take a stand. The tendency of Johnny to silently question while taking no action creates the trait of cowardice that dominates his character throughout the entirety of the novel. It is said that â€Å"actions, not words, create change†. Johnny, although inwardly critical of the Vietnam War, not only took no actions to create a change, but was not even vocal or expressive about his feelings. In a time dominated by protests, rallies, and demonstrations, Johnny could not even bring himself to voice his distain for the war, expressing that â€Å"even when the Anglicans asked me what I thought of Prime Minister Pearson’s â€Å"old point of view†Ã¢â‚¬ ¦. I actually said I agreed! Eve though- as I’ve admitted- I’d never met a harsh deserter, not one† (463). The generation of the Vietnam soldiers, upon return to America, worked to create an America that supported and listened to those who had, previously, not been listened to. Arizona Senator John McCain is just one example. McCain, unsatisfied with the war and the treatment of those who served, ran for office to combat these issues with more productive policy. Johnny never s hared his opinion, let alone took action to combat the problems in society that he saw. Because Johnny was inwardly critical of the Vietnam War, but did not take any actions to create change, he was a coward. Prior to the Vietnam War, Johnny conformed to agree with his classmates within the Academy, leaving the questioning to Owen and The Voice. â€Å"I did, or tried to do, everything Owen did† (287), said Johnny, dependent on Owen to be outspoken due to his inability to use language and speak well. As Johnny struggled throughout his educational career to succeed in English, reading, and writing, he was willing to give Owen the power to speak on his behalf. â€Å"The Voice was our voice; he championed our causes; he made us proud of ourselves in an atmosphere that belittled and intimidated us† (295). Johnny was dependent on Owen to vocally question events and standards, even though Johnny shared the same criticisms and questions Owen did about society. Johnny was too much of a coward and simply lacked the confidence and ability to say so. He settled for conformity, never voicing his true feelings. Thus, the inward criticism and outward conformity spurred from his dependence on Owen and struggle in English and made Johnny a coward. Johnny is also a coward because he cared more about impressing people than standing up for his own beliefs. This standard led him to a life of inward criticism, and outward conformity. â€Å"I never actually said— to any of my Canadian friends— that I suspected these deserters were no more likely to become â€Å"public charges† than I was likely to become such a charge. By then, Canon Campbell has introduced me to old Teddybear Kilgore, who had hired me to teach at Bishop Strachan. We Wheelwrights have always benefited from our connections† (463). While working in a church and dedicating his life to teaching both English and the value of Christ, Johnny preaches morality and Christian superiority. However, this message conflicts with his actions as he inwardly criticized the war that represented the opposite of morality, while outwardly conforming in his words of support. Johnny placed more value on his societal status and networking abilities, thus hinderi ng his ability to stand up for what is right, even if it means standing alone, leading to a lifetime of conformity. Johnny’s interpretation of history and political issues showcases his cowardice. â€Å"When some of the Grace Church on-the Hill Anglicans asked me what I thought of Prime Minister Pearson’s â€Å"old point of view†Ã¢â‚¬â€ that the deserters (as opposed to the war resisters) were in a category of U.S. citizens to be discouraged form coming to Canada- I actually said I agreed! Even though- as I’ve admitted I’d never met a harsh deserter, not one† (463). The â€Å"Church on-the Hill Anglicans† is a reference to John Winthrop’s speech, A City on a Hill, from the founding and settlement of Massachusetts Bay Colony. Winthrop said that â€Å"America was to be a City on a Hill†, a model of superiority and moral purity. The phrase was used by both Presidents Kennedy and Reagan in major speeches. Johnny does not hide his love for Kennedy and despise for Reagan; his views strongly reflect the environments in which he was in- the popular opinion of the Academy strongly favored Kennedy, while the views of Canada in his time there did not support Reagan because of America’s involvement in Vietnam. The fact that both men had the same outlook on America shows Johnny’s cowardice as he is unable to go against what is popular and accepted in his environment. Johnny is a product of his environment as he cherry picks who he will criticize and who he will admire, thrusting him into a cycle of outward conformity. Over the course of his life, Johnny conformed to be like those surrounding him, while questioning society inwardly. A lifetime of silent protest and dependence on those around him to voice their opinions and teach him what to think caused him to be a coward and unable to form and voice his own opinions.

International economics Essay Example | Topics and Well Written Essays - 6250 words

International economics - Essay Example UK economy has experienced greater growth in the current century as compared to the last few decades of the twentieth century. However, the international trade scenario of UK does not seem promising with a consistent trade deficit although there has been growth in both export and import values. This is because the real value of imports remains far below than the real value of exports. The growth of service exports in developing countries has also affected UK economy as the nation has lost market for service exports in those countries especially China. In the backdrop of globalization no country can survive within the boundary of economics at national level. A country’s economy including industry, service sectors, employment and standard of living is dependant on the association with its trading partners. This association is established with import and export of goods, services, labour, technologies and investments. It is not possible to create national economic policies without considering their effect on the economies of other countries. With a number of factors like the formation of the European Union in the 1950s, the growth of multinational companies in the 1960s, the growing market strength of the oil producing countries, and introduction of euro in the beginning of twenty first century have all paved the way for interdependence of countries worldwide and evolution of a global economy (Carbaugh, 2010, p.1). In the world of business in the current century, business is the key factor in the relationships between differe nt countries. Today any business enterprise even the small and emerging ones consider every nook of the world as market for its products and services, and no business confines its activities within the national boundaries. In many companies, the annual sales level exceeds the gross national product (GNP) of some

Identity theft Research Paper Example | Topics and Well Written Essays - 2500 words

Identity theft - Research Paper Example Identity theft involves the use of another individual’s personal information in order to gain access to financial or other information that would serve to benefit the criminal in some way. Identity theft has become an increasing problem globally in recent years, causing millions of people undue emotional, psychological, and physical trauma. In addition to this, the issue has cost society quite a lot of money. The heartache caused has limited access to critical services and denied credit availability to millions of honest and hardworking citizens around the world, and in particular the United States. It is a serious issue that needs to be tackled immediately before spiraling even further out of control. The aim of this study is to discuss the seriousness of the problem and to explore various ways that society can begin to protect itself from the evils of identity theft moving forward. Problem Statement The problem is that identity theft is destroying the financial security and freedom of countless individuals worldwide. As honest people have their identities stole, they are subject to a potential loss of credit access, have difficulty in gaining employment, and they may encounter problems of various sorts with law authorities. Upon becoming a victim, individuals must often hard to prove that their identity was stolen in the first place, often causing a great deal of anguish throughout the process. Governments and other officials across the globe are currently implementing measure to prevent identity theft, but the problem continues to grow exponentially (Adomi & Igun, 2008). The five major types of identity theft in existence today, and that form the basis for this study, are: 1) Criminal identity theft, 2) Financial identity theft, 3) Identity cloning, 4) Medical identity theft, and 5) Child identity theft. This study examines each of these areas in an effort to help the reader understand the warning signs of identity theft and assists them in the avoida nce of becoming a victim themselves in the future. Relevance and Significance of Understanding Identity Theft As has been discussed to this point, identity theft is a serious issue that must be tackled across all segments of society. It affects nearly everyone in our culture, either directly or indirectly. Even if a person is not a victim on their own, they often pay the price for the crime in other ways. An individual who has fallen victim to any of the major types of identity theft often find themselves embroiled in years of turmoil and strife trying to set the record straight. Families can be denied mortgages, criminals set free, and hospital services rendered to people who have no right to the benefits. These are just a few of the ills that can be realized as a result of identity theft. When honest members of society go to utilize certain services, which they are rightfully entitled to, they can quickly that they are denied access because someone else is using their name and per sonal information. It is an unfair burden to be sure, but one which criminal have bought to the forefront of modern reality. For these reasons, it is critical that we understand the issues surrounding how identity theft occurs and how to prevent it moving forward. That reality forms the focus for this study. Criminal Identity Theft Criminal identity theft involves one person committing a criminal act, proceeding to get arrested, and then

Reaction Paper on Vampires Essay Example for Free

Reaction Paper on Vampires Essay Vampire movies always have lots of fans, and of course, I’m a vampire film fan, too. In the past, vampires looked so scary: they were old, extremely ugly, knows nothing but killing†¦ Nowadays, however, people start to make vampires more â€Å"human†(and sometimes they are made even better than human beings): They are so good-looking they have breath-taking faces, they have sexy figures; they are immortal  they won’t die because they are too â€Å"old†, in other words, they are undead. They still looked young even thought they are hundreds years old; they have so many superpowers they read minds, they move as fast as wind, they are unbelievably strong. Now people even made vampires know more than just hunting like animals they know romance as well, they will fall in love with like human do†¦ I think this might be one of the reasons why people love vampire movies that much: because we find that our dreams (which can never come true in real life) come true in these movies. Reverse Psychology† is often used on children, through which parents let their children to do something by telling them †don’t do this. † This is because children are more likely to respond orders with reactance. In the movie â€Å"let the right one in†, when Eli and Oskar first met, Eli told Oskar â€Å"I can’t be your friend†. But obviously, Oskar didn’t have a clear desire to make friends with Eli. Eli started stating a negative in order to achieve her positive goal. And this is the use of reverse psychology. Based on the film notes, Eli’s intentions regard the function of Oskar is a replacement of Hakan. But even after reading the film notes, I still feel that Eli’s ultimate goal with Oskar is not just for finding someone to kill people and get blood for her. For me, Eli is just trying to have a friend who can keep her company. It’s easy to tell that Eli’s attitude towards Oskar is totally different from that to Hakan, she cares about Oskar (at least for me it is). At the beginning I thought Hakan is the father of Eli, but later on I found he’s more likely to be someone who helps Eli finding â€Å"food†. He might used to be Eli’s lover, but that’s just a guess, because there might be other reasons why he chose to take care of Eli. For example, he might be the one who cause Eli’s changing into a vampire, he feel guilty so that he chose to stay with her. According to the notes, at first Eli tried to sense Oskar as a potential serial killer, then she took control of Oskar’s self-image†¦Assume that Eli is a pedophile, she might keep Oskar, a young boy with her and replace Hakan, who’s no longer useful to her. In this film, the uncanny ability is shown to audiences over and over again, and it presents that love is just an excuse, which is used to disguise the subliminal reality of objectification and exploitation. By looking at the way Oskar dresses and behavior, we can tell that Oskar is an effeminate personality in this movie. I think that’s why the boys enjoy making fun of him. I thought that the reason why Oskar didn’t ever fight back is because he is so cowardice that he’s afraid that they might hit him harder if he fights back. But the note assumes that Oskar is actually sublimating his unconscious sexual attraction by allowing himself to be victimized. I think that because the group of bad boys always attacked Oskar and he couldn’t get any help from someone else, so he was mentally ill already. He had a strong desire of revenging but he didn’t have the â€Å"courage† to do so. He wants to kill people if it is allowed. Just because he knows that he cannot do it, he transferred his inner desire of killing to collecting the newspaper clippings on murder. I think his too cowardice. When I first watched this movie and saw Eli asked Oskar to teach her how to play the Rubrik’s cube, I didn’t think too much about this. But after reading the notes, it shows me that Rubrik’s cube might be one of the tools Eli use to achieve her subterfuge (which is to get close to Oskar). I think because Eli is a vampire who cannot live without drinking human’s blood, so it’s better for her to live in a lower class apartment so that she won’t catch people’s attention, otherwise she will get into trouble so easily. In a telling scene, we saw Eli’s naked groin with a horizontal suture, which means Eli was a boy but castrated by someone.

Essay --

Mrs. Elvira Medeiros went on to explain that as professionals it is our responsibility to concentrate on cognitive, physical, and social-emotional learning. I then asked her how she believes that the teachers of Creative Kids are able to achieve this goal, she said, â€Å"Our goal for all individuals (children) to attain knowledgable information in order to continue the developmental growth process through academically prepared lessons that will undoubtedly challenge every individual and promote development.† The teachers and children of Creative Kids Preschool and Day Care is not a familiar place for me as a professional setting. I have visited this school before only because my Aunt is teacher and caretaker for these children. The reason for my visit was a family matter however, the most recent visit was a professional/academical matter. I was able to sense that Creative Kids Preschool and Day Care provides a â€Å"home† and nurturing environment where children can feel safe and are free to enjoy the activities provided to them on a day to day basic with the help of teachers. While speaking with a few of the other teachers I could sense the amount of positive energy that they display for their kids and how they interact with the children. It almost made me want to change into the Education field. Key word, almost. During story time, I must say it was a bit difficult to capture the children’s focus because they just had play time. Therefore, they were a bit rowdy, which is normal for children. Thankfully, the teachers were able to quite the children within the matter of minutes. They did that by turning off the lights, for the children that usually means quite time. If that does not work the first time they use the 1, 2, 3 Method to qui... ...elt while applying for jobs as an Athletic Trainer. A few more questions that I asked Mrs. Medeiros was what drew her to working with children and she explained, â€Å"As a mom, children will always be a part of my life regardless when all my children grown up to be adults and get married.† Her comment about her children growing up and getting married was very touching because that is something my mother would also say. I suppose it is mothers instinct or intuition to feel this way. I intend on visiting the children of Creative Kids Preschool and Day Care due to there welcoming spirit towards me. The teachers were more than gracious towards me and suggested that I visit again for story time. Due to the children’s participation and involvement of story time, the teachers believe that it would contribute the development of the students comprehension and associative skills.

Alexander Murray Palmer Haley

Alex Haley was born on August 11, 1921 in Ithaca, New York. He was the oldest son of Simon Alexander Haley and Bertha Palmer Haley. His father was a World War I veteran, and his mother was a teacher. Until he was five years old, he lived in Henning, Tennessee with his grandmother because his father had to finish his studies. Alex was always extremely proud of his father as a young man. Alex Haley graduated from high school at the age of 15 and enrolled at Alcorn A&M College (Alcorn State University) in Mississippi.He focused hard on education, just like his father. In 1939 he quit school, though, to become part of the Coast Guard. He retired from the Coast Guard in 1959, and decided to make writing part of his life. He became a freelance writer. He wrote many articles over the years and got them published, but he got very little pay. Haley can still remember working 16-hours a day for roughly $2,000 a year, surviving on not much but canned sardines. Alex Haley was the author of the R oots phenomenon.He had learned tales of his African ancestor, Kunta Kinte, as a child. Alex was told he was Kunta Kinte’s seventh generation descendant, and after ten years of research he discovered the truth. He went to the village of Juffure, where Kunta Kinte grew up, and listened to the true tales of a tribal historian. Alex said that the most emotional moment of his life was standing at the site in Annapolis, Maryland, where his ancestor stood in chains from Africa more than 200 years ago. Alex Haley also wrote The Autobiography of Malcolm X book.His big breakthrough was in 1962 when he was asked to do an interview with the trumpeter Miles Davis in the Playboy magazine. The interview was so successful that Haley was given a contract to conduct interviews with several other African Americans. Haley interviewed Martin Luther King Jr. , Sammy Davis Jr. , Quincy Jones, and Malcolm X. After an interview with Malcolm X, Alex asked if he could write a book on Malcolm’s l ife. Two years later, The Autobiography of Malcolm X: As Told To Alex Haley book was published.Not only did Alex Haley write these beautiful pieces of art he showed people of color that they too should be proud of their heritage and avoid easily falling victim to the viciousness of racism. Through his writing, Alex Haley was capable of making African Americans feel strong and triumphant. He attempted to depict African Amercians for what they truly opposed to what many racists may perceive them to be. This is in my opinion, is what Alex Haley has contributed to society. If I could meet Alex Haley, I would tell him how much I admire him and his ancestor, Kunta Kinte.I watched Roots from start to finish and it honestly blew my mind. I would also ask a few questions, such as- â€Å"What was it like after you found out Kunta Kinte was your ancestor? † â€Å"How did you feel when you stood at the site where Kunta Kinte arrived? † â€Å"Did you like school? † And final ly, â€Å"Do you know how much I love Roots? † I actually did enjoy researching Alex Haley because I learned a few new things. I had been wanting to learn more about the man who directed Roots. So when I was given this project I was pretty excited.

Email vs. Snail Mail

Throughout history people have communicated with each other in various ways. For instance, some used birds to transfer their messages while others used the smoke of fire to signal their friend who were far from them. Lately postal mail was used as a mean for correspondence, which was referred to as snail mail afterword. And with the invention of telegraph and development of civilization a new tool came in known as e-mail. There are significant discrepancies between snail mail and e-mail along with some common points.First of all, both tools are uses for communication in society, and they are both under risk in terms of confidentiality, but for different reasons. For instance, you cannot be secure that all post offices are safe enough to send your messages that are too personal or contain secret information about your work†¦ etc. E-mails suffer from the same problem but for different reasons. For example your computer can become a victim of hacking and a hacker can get your whole archive in a few seconds. Finally, once they are delivered to the wanted place there is no way going back.Although they share some common points, snail mail and e-mail are tremendously different in many ways. Firstly, e-mail is way a lot faster than snail mail, it enables you to delivers your message in the blink of an eye, whereas it might take days for a snail mail to receive the place you want. Secondly, for sending an e-mail all you need is an internet connection and you can send it to hundreds of people at once, nonetheless, you can send a snail mail once at a time and you have to pay for it respectively.Moreover, there are many options for editing an e-mail and sending different types of media files along with it, in contrast to snail mail with which you can only send text messages. In addition, nowadays people are very busy to memorize the address of all of their acquaintance, e-mail solves this too, you can save all of those confusing addresses in your account without any e ffort, for snail mail this option is not present.The last and most important difference is that using snail mail we actually use up our natural resources like paper and ink, yet e-mail is a tool the encourages sustainability because you neither use resources nor throw it away after using it. As a conclusion, we can say that although both e-mail and snail are similar to each other to some extent it’s clear that all ways lead to using e-mail and regarding snail mail as an obsolete way for communication.

Our Life Is Effected By Music Essays - Reggae, Project 86

Our Life Is Effected By Music Essays - Reggae, Project 86 Our Life Is Effected By Music Research Proposal: Our everyday lives are effected by music. People listen to it in the car, while grocery shopping, in the movies, at home, and practically anywhere else possible. There are many different types and styles of music such as: rock and roll, classical, rap, hardcore, Christian, jazz, reggae, country, and the list goes on. Each person has his or her own likes and dislikes of music that they enjoy. Listening to the lyrics, though, it is interesting to hear what musicians are actually saying. Some artists use lyrics in their songs to express explicit messages or to make people think. Other artists want to inspire people, while others are just relaxing. The type of music people listen to are personal opinions, but the lyrics can have surprising effects. It is not just the lyrics that affect people, but the way bands or musicians perform, the videos they make, and the way they act in public. If a band sings about death and acts it out on stage, fans may begin to act like that too. The way the band acts and what they say can influence people more than they think. Music is a very powerful force. Its effects can be disgusting or delightful. Thesis: Because society embraces musicians and their messages as role models, we allow them to influence our society in any way they please. Bibliography none

Assignment Example | Topics and Well Written Essays - 1250 words - 30

Assignment Example Hume claimed that in his reflections on the self, he learnt that it is impossible to have a unified impression of self without the particular perceptions. Hume argued that whenever he thinks about the concept of self, what he finds are particular perceptions such as heat or cold, love or hate, or pleasure or pain. Hume argued that these particular perceptions do not exist as a unified entity that can be termed self, Hume says, â€Å" Pain and pleasure, grief and joy, passions and sensations succeed each other, and never all exist at the same time† (Selby-Bigger, 294). For this reason, therefore, Hume concluded self is an illusion, and that what we call self is a bundle of sensations. Unlike Hume, however, Immanuel Kant held that self is a reality and that we are able to know the self. Kant’s conception of the self is also an offshoot of his Epistemology. In his theory of knowledge, Immanuel Kant taught that there are two sources of human knowledge, which are sensibility and understanding. According to Immanuel Kant, sensibility gives us objects, while the understanding thinks and reasons about the given objects. For Kant, therefore, it is possible for us to have knowledge of things which have no direct impressions. Kant, therefore, argued that by looking for the self in sense impressions, Hume was looking for the self in the wrong place. For Kant, the self is the entity that unifies human experiences, thus enabling human mind to synthesis sense perceptions. For Kant, the self is what Rene Descartes had termed as the thinking I. By arguing that existence precedes essence, Sartre meant that human beings are born indeterminate, or without their essence, and that it is human beings themselves who make up their essence. According to Sartre, human beings are not determined, before they are born, what they will be in life. For this reason, therefore, Sartre viewed human beings as existing first before they determine their essence of what they will be in life.

The Concept of Segmentation & Marketing Environment in Porsche Term Paper

The Concept of Segmentation & Marketing Environment in Porsche Automobile - Term Paper Example Porsche is one of the companies that have increased its number of customers over the years (Kumar 2004). Competition from other companies with similar market base has made Porsche come up with new and innovative designs for their automobiles. In order to maximize their profit, Porsche has different kinds of models that include; consumer models market. Porsche meets the needs of the customers, from the average income one to the wealthy. If one of the models or series does not do well in the market, it will not have a large effect on the organization since the other series will not be affected (Ighoteguonor 2013). The price of the automobile has a range from $50,000 to $845,000 depending on the kind of model being purchased. The interesting fact is that 70% of the cars ever manufactured by Porsche are still on the road today. The organization has a plan of increasing the sale of the vehicles to 200,000 per annum by the year 2018. The attribution is from the excellent relationship betwe en employees and the partners as well as the customers (Wedel 2000). It results in increasing the customers’ enthusiasm towards Porsche products. Porsche used the four marketing mix to market and increase their sales all over the world; product, promotion, place and price (Kotler & Armstrong 2014). Their sports cars are high-end automobiles of high quality and high performance. Customers of Elite status purchase the products. High-quality products equal high prices from the company. The organization has resulted in consumer focused advertising in televisions, print media and direct for promotion of their products to the customers. The slogan is â€Å"Engineered for Magic Every day.† The products are different in each location sold to fit the customers’ needs (Zoeller 2014). For example, North America market embraces the American expectations and their values. The same